By Cindy Man Hun


7 For All Mankind landed down under last Tuesday night, bringing along a breath of fresh air. The Californian fashion brand curated by Michael Glasser, Peter Koral and Jerome Dahan in 2000, was proud to open its first Australian boutique at Emporium, Melbourne, the city’s premium shopping complex. 7 For All Mankind is renown for its vast selection of quality denim, and much loved sportswear, footwear and eyewear.


Launch night saw some of Melbourne’s most stylish attend, and manifest a true social feeling with agreeing canapés and refreshing cocktails. Guests had a chance to really see the brand’s quality and further indulge in premium shopping services, which included personalised jean fitting.


The store replicates existing 7 For All Mankind retail spaces, with clean architectural lines and industrial elements using mixed materials of oak, white marble and concrete.


7 For All Mankind Emporium is located at Shop G37, Emporium, 287 Lonsdale St Melbourne 3000.