Harlow

HARLOW LAUNCHES AW 2015

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Harlow’s AW15 show-stoppers promise to “SET YOU ON FIRE” and “BREAK HEARTS”

 

Harlow yesterday launched its AW15 look book, capturing Harlow’s signature monochrome palette, pleather detailing, body skimming silhouettes and of course, the newly launched Harlow denim.

 

Born in 2013, Harlow provides a high quality fashion offering for woman sizes 12-24. With its SS15 launch Harlow added denim to its range and it is already becoming a staple in women’s wardrobes, being heralded by many as the best fitting and most comfortable denim pieces around.

Harlow devotees know that the brand is strong and powerful with a core belief that EVERY WOMAN deserves fashion that reflects her personality. With this take no prisoners philosophy each range is made of great quality limited edition pieces with a focus on fit, silhouette, textural fabric and subtle detailing, giving each design a unique twist.

 

In line with its need to constantly evolve, this season Harlow have added another dimension, offering a collection of carefully curated jewellery and Australian made scarves.

 

This look book contains all you will need to release your inner rock chick.

Download the look book here: Harlow Autumn Winter 2015 Lookbook-2MB

 

About the AW15 collection

Harlow’s AW15 collection is a mix of statement and high quality essential pieces, which you will be begging to add to your collection.

The jaw dropping “Set Me on Fire cardi-dress” is the perfect example of the thought and innovation behind the brand. With an amazing statement shoulder and super flattering waterfall opening silhouette, it will be the jacket you will reach to on those cool winter nights. But its magic doesn’t end there; 2 concealed fasteners at the waist turn this jacket into a show stopping dress, just like a super hero, changing before your very eyes.

The “Invincible Winner hi-lo knit” is an updated twist on the best-selling Diva oversized top, a firm favourite of the Harlow customer. This season pleather sleeves and knit fabrication will ensure that this staple will run out the door.

 

It doesn’t stop there. The “Heartbreaker knot dress” lives up to its name. A LBD that has serious WOW factor, a knot front drapes beautifully and a deep V neck-line gives a fabulous line that flatters any figure. Perfectly seductive, the wrap front is cheeky enough to suggest that you may bare all at any moment, yet you can be safe and confident knowing that the underlay is securely fastened into the side seam. This is truly design & patternmaking perfection.

 

The Dreammaker sweater dress can do double time as an oversized knit while our staple denim pieces continue to propel Harlow forward. Expect to see new silhouette essentials as well as our much loved quality basics.

 

The new season, has provided us with the opportunity, to update our website. This means visitor will have a higher quality experience, with higher resolution photos, increased blog profile, social sharing and a more mobile friendly version making it easier than ever to view and shop on your phone.

 

The one thing that hasn’t changed is that Harlow is proudly 100% Australian made for sizes 12-24.

 

About Harlow

 

Harlow is a designer boutique brand for sizes 12-24, independently owned by husband & wife team Kerry & Angelo Pietrobon.

Harlow is aimed at the women who yearn to change the world, the movers and the shakers, for women who stand tall and proud, women who want to set themselves apart from the crowd.

Harlow is designed and made for “WOMEN WHO ROCK”

Designed in our Brunswick studio in Melbourne, Australia and proudly manufactured by high quality local makers, in and around Brunswick, Melbourne.

We love that we make locally, it allows us to build strong and amazing relations with our extended team of suppliers, manufacturers and freelancers. Also as a small team it allows us to keep our fingers on the pulse, having a closer reign on quality, as well as allowing us to work closer to the season, helping to ensure that our offer is always relevant.

We also love the fact that we are helping in our small way to keep skills and manufacturing in Australia – how good is that?

Kerry has extensive experience within fashion & particularly plus size fashion. Having worked in the industry for over 15 years, including being the designer & creator of plus size range bellecurve – stocked initially in Myer & then most recently Target.

www.harlowstore.com