Packed by Peter Rowland Launch Party – July 2018

Words by Keti Kezunovic

Photos Courtesy of Andrew Lee – Additional Images Supplied by Peter Rowland/Helen Reizer HRPR


Proving true to their very modern company tagline of #peterlikestoparty, the event started off with plenty of champagne and lively conversation!


The idea behind ‘Packed by Peter Rowland’ is to provide a flexible catering solution for modern entertainers.

The catering comes presented in neat little white boxes so there is no need to transfer to platters – they are ready to serve – perfect for those short on time!


The thoughtfully curated collection presented at the launch event included individual serves of favourites such as bircher muesli, Caesar salad and sweet decadent desserts such as chocolate-lined lemon tart and brownie platters.

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The must try of the bunch are the chicken sandwich triangles which have been a hit for the business since its conception 56 years ago.


Group Executive Head Chef, Matthew Haigh, describes this new venture as ‘a natural extension of the business’s mantra of being ‘innovative, cutting edge and remaining on the front foot, I envisage marrying quality seasonal produce, key ingredients and our collective expertise with technique to maximise flavours. We want our food to create lingering memories,’ he adds.

Group Executive Head Chef: Matthew Haigh
Group Executive Head Chef: Matthew Haigh


And that they did…I picked up the gift bag on the way out, filled with goodies and a ‘lil’ bit more of that decadent dessert!

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*Keti was a guest of Helen Reizer HRPR

(co-owner @29_thapartment / @pawnandco / @storyvillemelbourne )

Connie Lambeth

The Australia Times News

Editor GOURMET – Food/Wine/Events

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