Page 8 - Fashion
P. 8
FASHION FLASHBACK
Former Melbourne Girls’ College student and “The size and the scale of the fair exceeded my
Melbourne University Commerce graduate Angela expectations. What I found surprsing was that while
Chung showcased her collection of elegant custom- not knowing anyone there, I was able to walk in by
made cocktail and evening dresses on the HKFW myself and put on an international show without any
runway. hiccups. I applaud the management’s integrity and
professionalism,” Weave said.
Chung moved to Indonesia in 2008 where
she decided to explore her creative side. She has With its location as ‘the gateway to China,’
a boutique in Samatra and debuted her couture Hong Kong is an ideal springboard to the mainland
collection at HKFW spring/summer in July last where factories are involved in the business of mass
year. The designer recently introduced RTW evening production, the designer of the By Weave label
and cocktail dresses that incorporate silk chiffon and pointed out.
tulle, evoking a chic and relaxed glamour. Simple
detailing, lace accents and beading add to the She found that being able to engage one on one
feminine effect. with international clients, was a very impressive
aspect of the fair.
The World Boutique HK and Hong Kong
Fashion Week Fall/Winter fairs drew nearly 1,850 “I had interest from several buyers from several
exhibitors from 29 countries and regions. Exhibitors countries that are following up with small manageable
at HKFW F/W included Australian womenswear orders. it was my frst international show so i was
companies, Jenny May Designs and Seal II, looking for an introduction to the international market
which represented Alannah Hill and Gorman and i defnitely found that it wasn’t just buyers, but
collections. also bloggers, stylists and media that were interested
in fnding new and exciting labels from around the
Close to 38,000 buyers from 92 countries and world.”
regions attended the twin fairs, with buyers mostly
coming from the Chinese mainland, Japan, USA and “I also felt that value for money and interaction
Taiwan. Attendance from mature markets such as with the buyers by having a fair stand, was by far
Australia, Singapore, Spain and Canada recorded a more benefcial experience for a fairly unknown
double-digit growth, refecting buyer optimism from brand.” Weave said.
these areas.
The twin fair covers a wide area and is staged
Australian designer, Weave, felt that the across a number of foors, so visitors should be
extravagant style showcased in the parades on prepared for a lot of walking. A good tip is to take
opening night was spectacular, and that closing the a pair of fat, comfortable shoes which will make the
show with an exhibit by iconic punk UK designer event easier to navigate.
Vivienne Westwood, was a great way to excite
buyers and exhibitors. With the recent entry of major international
fashion brands like Topshop, Zara, and H&M into
“The glamour, style and energy exhibited in the Australia, making the retail landscape for local
opening runway show of HKFW was really something labels more challenging, enterprising designers
else, and we were reminded that we were truly on here should give serious thought to marketing their
the world stage,” the NSW-based designer said. ‘Downunder’ appeal overseas. By showcasing their
designs in international fashion hubs, they have the
Four internationally celebrated fashion designers opportunity to engage many buyers from countries
– Madrid-based Amaya Arzuaga; Paris-based with critical mass.
Calla Haynes; Hong Kong’s Henry Lau and Paris
and Shanghai based Masha Ma – took to the Designers aspiring to make a global mark, will
runway during the opening gala evening. welcome the sales and exposure that comes with
new international stores agreeing to stock their label.
8 Independent Media Inspiring Minds
Former Melbourne Girls’ College student and “The size and the scale of the fair exceeded my
Melbourne University Commerce graduate Angela expectations. What I found surprsing was that while
Chung showcased her collection of elegant custom- not knowing anyone there, I was able to walk in by
made cocktail and evening dresses on the HKFW myself and put on an international show without any
runway. hiccups. I applaud the management’s integrity and
professionalism,” Weave said.
Chung moved to Indonesia in 2008 where
she decided to explore her creative side. She has With its location as ‘the gateway to China,’
a boutique in Samatra and debuted her couture Hong Kong is an ideal springboard to the mainland
collection at HKFW spring/summer in July last where factories are involved in the business of mass
year. The designer recently introduced RTW evening production, the designer of the By Weave label
and cocktail dresses that incorporate silk chiffon and pointed out.
tulle, evoking a chic and relaxed glamour. Simple
detailing, lace accents and beading add to the She found that being able to engage one on one
feminine effect. with international clients, was a very impressive
aspect of the fair.
The World Boutique HK and Hong Kong
Fashion Week Fall/Winter fairs drew nearly 1,850 “I had interest from several buyers from several
exhibitors from 29 countries and regions. Exhibitors countries that are following up with small manageable
at HKFW F/W included Australian womenswear orders. it was my frst international show so i was
companies, Jenny May Designs and Seal II, looking for an introduction to the international market
which represented Alannah Hill and Gorman and i defnitely found that it wasn’t just buyers, but
collections. also bloggers, stylists and media that were interested
in fnding new and exciting labels from around the
Close to 38,000 buyers from 92 countries and world.”
regions attended the twin fairs, with buyers mostly
coming from the Chinese mainland, Japan, USA and “I also felt that value for money and interaction
Taiwan. Attendance from mature markets such as with the buyers by having a fair stand, was by far
Australia, Singapore, Spain and Canada recorded a more benefcial experience for a fairly unknown
double-digit growth, refecting buyer optimism from brand.” Weave said.
these areas.
The twin fair covers a wide area and is staged
Australian designer, Weave, felt that the across a number of foors, so visitors should be
extravagant style showcased in the parades on prepared for a lot of walking. A good tip is to take
opening night was spectacular, and that closing the a pair of fat, comfortable shoes which will make the
show with an exhibit by iconic punk UK designer event easier to navigate.
Vivienne Westwood, was a great way to excite
buyers and exhibitors. With the recent entry of major international
fashion brands like Topshop, Zara, and H&M into
“The glamour, style and energy exhibited in the Australia, making the retail landscape for local
opening runway show of HKFW was really something labels more challenging, enterprising designers
else, and we were reminded that we were truly on here should give serious thought to marketing their
the world stage,” the NSW-based designer said. ‘Downunder’ appeal overseas. By showcasing their
designs in international fashion hubs, they have the
Four internationally celebrated fashion designers opportunity to engage many buyers from countries
– Madrid-based Amaya Arzuaga; Paris-based with critical mass.
Calla Haynes; Hong Kong’s Henry Lau and Paris
and Shanghai based Masha Ma – took to the Designers aspiring to make a global mark, will
runway during the opening gala evening. welcome the sales and exposure that comes with
new international stores agreeing to stock their label.
8 Independent Media Inspiring Minds
