Sport Entries Dominate Australian Multicultural Marketing Awards


The Australian Rugby League Commission, Football Federation Australia and Netball Australia have all been announced today as finalists at this year’s Australian Multicultural Marketing Awards (AMMA), to be held at the Sydney Opera House on Monday, 12 October.

Chief Executive Officer of Multicultural NSW, Hakan Harman says the level of engagement from sporting codes is testament to a sporting culture that encourages and embraces cultural diversity.

“The high number of entries from sporting organisations this year demonstrates how engaged Australian sporting organisations are in promoting multiculturalism. It’s really encouraging to see an industry that nurtures and encourages positive role models for all Australians grow its ethnic programs year on year.”

Among other finalists announced today are St George Bank, NRMA Motoring & Services, Illawarra Shoalhaven Local Health District and TAFE NSW – Sydney Institute.

The TAFE NSW – Sydney Institute’s ‘Going Global’ campaign gives TAFE students an opportunity usually reserved for university students, offering pupils an international, intercultural and global experience. The program offers study tours, work placements, exchanges and volunteering at partner institutes overseas.

Now in its 26th year, the AMMAs recognise top marketing campaigns from marketers, advertisers and agencies that speak to all Australians. Winners will be announced at the Gala Presentation Ceremony to be held at the Sydney Opera House this Monday, 12 October 2015.

Award categories for 2015 include – Big Business, Small Business, Arts and Culture, Communities, Youth, Communication, Public Sector and Education.

The national awards program also includes the SBS People’s Choice Award, which is awarded based on the public vote. Online voting is open now.

The AMMAs are supported by strategic partners SBS, Sydney Opera House and the Sofitel Sydney Wentworth.

For further information and nominations please visit AMMA.

2015 finalists include:

2MFM, Muslim Community Radio
Title of entry
Together Standing Against Extremism and Racism
Access Community Services Ethno Roadshow
Australian Macedonian Theatre of Sydney The Fence – Living in Harmony Project
Australian Rugby League Commission In League In Harmony
Bankstown City Council Youth StepUP Apps
Cancer Institute NSW Anti-smoking Media Partnership
Centre for Health Initiatives, University of Wollongong and Multicultural Health Service Illawarra Shoalhaven Local Health District Cancer Good News Project: Reducing Cancer Stigma in Macedonian and Serbian Communities
Cricket Australia Multicultural Engagement
Cultural Perspectives Breast and Cervical Screening campaign
Etcom A Happy Diwali
Football Federation Australia AFC Asian Cup 2015 Multicultural Communities campaign
gould.Sydney 2015 Project Highlights
Islamic High Council of Australia Multicultural Mawlid Concert
Museum of Applied Arts and Sciences Faith, Fashion, Fusion: Muslim Women’s Style in Australia
Netball Australia Australia Post One Netball Program
NRMA Motoring & Services Motor Value Bundle campaign
NSW Multicultural Health Communication Service The Pink Sari Project
Randwick City Library A Migrant Story: Mementos
Special Broadcasting Service 40 Years of SBS Radio
St George Bank A Grass Roots Lunar New Year
TAFE NSW – Sydney Institute Going Global