Pins to Kill: Inspiring Dream Chasers

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Model: Alissa Eckersley 

Pins to Kill (P2K) is a customised online Melbourne clothing website launching in February 2016 and offering a fresh approach to the future of fashion and its surrounding community.
The website offers an online platform for the development of personalised garments, specialising in leggings.
Customers are encouraged to upload their own design, photo or artwork to create their custom leggings. In addition, they can simply order from their range of funky leggings. This includes bold animal prints and geometric patterns and personalise them with a message on the inside.
The website has been created to allow an online platform supporting women who are chasing their dreams. With ambassadors from around the world, ranging from ballerinas to surfers, these women are capturing their lifestyles and sharing them with the world, displaying prints upon their leggings correlating with their daily goals.
Erin Cunningham, Adventure Seeker shares her favourite quote by Tulisa Contostavlos on her P2K profile which resonates with Pins to Kill vision for building a community of Dream Chasers, “There’s a beauty in the strength and determination of a woman who follows her own path. Who isn’t thrown off by obstacles along the way. There’s a beauty about a woman whose confidence comes from experiences. Who knows she can fall, pick herself up, and go on.”

By utilising social media networks including Instagram and Facebook, the brand has created the start of the P2K dream chaser community, linking women together to express their ambitions and interests through fashion and by creating profiles on their website.
Founder Linda Vydra states, “I am so excited in working with amazing women from around the world and sharing their stories and inspiration. Our focus is to start a global movement in encouraging dream chasers.”

Stock is currently available online at pinstokill.com.