The Australia Times

MELBOURNE – Review of 29th Apartment’s Launch Party of ‘We Love Wednesdays’

Words by Will Hamilton-Coates

Images Courtesy of Keti Kezunovic @29thapartment

It’s Wednesday and you get to work and tell your friends that it’s “hump day” but you don’t do anything about it. Sometimes Wednesday is just that night you work late, don’t go to the gym, and end up watching the Bachelor with your parents. 29th Apartment is out to fix that!

This quirky cocktail lounge has revived Wednesday nights with last week’s launch of “We Love Wednesdays”. This Bar is already well known for its New York apartment style decor with every room accounted for. There are lounge suites where you can play giant Jenga, a ‘fire escape styled’ balcony where the acoustic two piece band are belting out tasty covers, a bathtub, DJ setup, and a pinball machine.

With so much going on it is hard to know where to start. For just $10 entry you can soak up a Wednesday in comfort and New York’n style, with a first complimentary drink and ‘all you can eat pizzas’.

We turn up and sample a well crafted Spicy Fireball cocktail with whiskey, ginger and cinnamon. It’s hard to choose from the list including the New York Rose, that tastes so bitter, sweet and fruity all combined, and the Buffalo Soldier that’s like a boozy salted caramel milkshake. A variety of hand-stretched, authentic Italian pizzas are handed around by genial staff more than welcome to accommodate ‘the hungries’.

It’s definitely easy to feel right at home in this lavish bar. Sounds of laughter fill the space when players nobly lunge for that risky Jenga block only to see it topple. There’s a wall with an image of an old school tv, where a projector blasts all your favourite movies, from Dirty Harry classics, to Eternal Sunshine of the Spotless Mind…that mid 80’s sci fi bouncing with quotes like: “I’m exactly where I wanna be”.

Wednesdays should be a little celebration of what’s behind us, what’s to come, and reasons to just ‘Love Wednesdays”. 29th Apartment has something for every Wednesday mood. Whether your ‘thing’ is to listen to a rocking live act while sipping a tempting cocktail, or getting all competitive over a game of scrabble, 29th Apartment caters for all.