QV Melbourne’s Laneway Series launches with Light / Play
First Australian work from Danish artist Tine Bech
25th August to 10th September
QV Melbourne is thrilled to announce the QV Laneway Series: a seasonal program of ongoing interactive outdoor events, festivals and activations in the QV Square and surrounding laneways.
To launch the series, QV has commissioned globally acclaimed Danish artist Tine Bech to complete her first Australian work, which will be the centrepiece of a new interactive program of events called Light / Play. The celebration of light and play will herald the end of winter from Friday 25 August – Sunday 10 September.
With a PhD in ‘Play’, Tine Bech is a multidisciplinary artist who creates innovative interactive art that encourages participation and most of all, play.
Tine’s new work, entitled Colour Me Beautiful, will create a playful new environment for social interaction, experienced for the very first time at QV Melbourne. Tine Bech will visit Melbourne to premiere the new artwork, and will engage with Melbourne audiences as they interact and respond to her work.
Featuring five colourful runways leading to a vivid landscape of images, Colour Me Beautiful invites the public to play and perform. The interactive installation will capture images of audience members on each runway; live posting them onto a 5.8 metre by 3.2 metre multicolour screen. The work invites Melburnians and visitors alike to walk the coloured grass runway, strike a pose and be captured in a bright maze of colour. Participants in the work will each receive a link to their images to share their experience with others. Tine’s intention for Colour Me Beautiful is to exemplify and extend the play inherent in human connection through social sharing.
Transforming both the environment and human behaviour through the creative possibilities of play making, Colour Me Beautiful will transform the open air QV Square into an interactive digital art playground.
What: Light Play: an end of winter program of interactive events at QV Melbourne. Escape the last cold days of winter with an innovative and playful celebration of light and play – where colour, art, performance, music and food come together. FREE.
Where: QV Square, Level 2, QV Melbourne, corner Swanston and Lonsdale Streets, Melbourne
When: 25 August to 10 September, 2017
Colour Me Beautiful is available for participation 24 hours a day, 7 days a week, with other activities and event times varying.
For more information visit qv.com.au
>#QVLightPlay
www.qv.com.au
Information & Images Courtesy of Rain Fuller/Fuller PR
Connie Lambeth – The Australia Times Gourmet News – Food/Wine/Hospitality/Events
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READ ON FOR FURTHER INFORMATION, PICS and a Q&A with Danish Artist Tine Bech…